Lakewood 

Visual identity

Lakewood is a sub-elite running group based in Chicago, founded by a close group of friends. @lakewoodandcompany

They approached me to create a new identity that captured both the energy of running and the strong sense of community around the club.
Inspired by motion, track lines, and movement in the city, I developed a fluid visual system designed to feel dynamic, youthful, and culture-driven.

Logo design
Visual identity system
Color palette
Typography direction