Corny

Visual Direction for the Nordic Markets

To strengthen Corny's presence across the Nordic markets, I helped develop a localized visual direction based on the existing global brand platform.

My role was to translate global brand assets into a cohesive and relevant Nordic expression, ensuring consistency while adapting the visual communication to local market needs. This included defining color combinations from the already existing global color palette, developing visual systems, and creating clear guidelines for how design elements should work together across touchpoints.

The result was a flexible and scalable framework that enabled stronger brand consistency across the Nordic region while maintaining alignment with Corny's global identity. 

These visuals are examples of how to use the visual direction, not final product.

Visual direction
Color combinations
Visual systems and design frameworks