Gem Wear

Visual Identity

 Gem Wear, founded by Ella Karberg and Karla Alajdi, is a brand crafting bikinis, underwear, and loungewear with a bold, modern edge—designed to be worn anywhere and everywhere. Leading up to the brand’s launch in 2024, my brief was to create and design a visual identity with elements that could be used consistently across all platforms.

Logo design
Colors
Font(s)
Packaging

© Caroline Abel, 2023