Sui Ava

Visual Identity

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Sui Ava is an accessory brand which believe in inclusivity and affordability without compromise — ensuring that every taste, style, and budget can find a playful piece of self-expression.

My task was to rebrand and create a new, updated visual identity that communicates a more mature side of Sui Ava without losing its spark and customer recognition. By creating a simpler and more agile logo, and by retaining the pink brand color—adjusting it to a bolder, cooler shade—the brand recognition was maintained, while establishing a simpler and edgier identity for Sui Ava.

Logo design
Colors
Font(s)
Packaging

© Caroline Abel, 2023