Nike Lab Running

Design and execution

Visual rollout for Nike Running and the new Nike Lab Running drop.
Captured during the Swoosh TC team’s training camp in St. Moritz, Switzerland.

Shot by Kevin Gunawan and directed by Tina Bearden, the campaign blends high-performance running with a considered visual language. I was responsible for the design and execution of the campaign materials, shaping the visual system across the final rollout.