Goodiebox

Campaign

83% of women are unhappy with their body — that was a fact that we couldn't let go, so we searched for the last 17% that by the time of now had found piece with their bodies and their (im)perfections.

These 17% was made into a campaign called 'Don't feel sorry for owning your body' — a reminder to all women out there to not feel sorry of who they are and how they look.  We portrayed fire women out of the 17% focusing on the different parts of their bodies they now own 100%. 

Goodiebox is a subscription service where you each month recieve a box full of beauty products.

Photographer Amanda Hjernø
Art direction Caroline Abel
Graphics  Caroline Abel
Models Goodiebox Members
Box design Caroline Abel