CLIENT: GOODIEBOX

PROJECT ROLE: ART DIRECTION

PHOTOGRAPHER AND PARTNER: AMANDA HJERNØ

YEAR: 2021


83% of women are unhappy with their body — that was a fact that we couldn't let go, so we searched for the last 17% that by the time of now had found piece with their bodies and their (im)perfections.

These 17% was made into a campaign called 'Don't feel sorry for owning your body' — a reminder to all women out there to not feel sorry of who they are and how they look.  We portrayed fire women out of the 17% focusing on the different parts of their bodies they now own 100%. 


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© Caroline Abel, 2023

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