CLIENT: FLOW INTIMATES

PROJECT ROLE: PACKAGING DESIGN AND CREATIVE DIRECTION

YEAR: 2022

Flow Intimates was founded by Cathrine Widunok Wichmand to free your period. Wearing period wear is liberating you to feel you while bleeding. No inserts in your body, no pads pinching or curling up. Just you, free bleeding into your beautiful underwear. And you don’t even have to settle with your aesthetics while doing so.

My role was to create a design to their product packaging. The first product was their Flow 1  which got a bright pink color with their logo in the signature red/orange color.  Afterwards the design has been duplicated to all products launched by Flow Intimates. 

© Caroline Abel, 2023