BARONS

Campaign

BARONS designs and produces shirts for men, with the ambition of helping them look and feel their best as they pursue both professional and personal goals.

“BARONS White Month” is a collaboration between BARONS and CoolUnite. As part of this initiative, 10 DKK is donated for each sold Founder Mini shirt, along with 100% of the overall profit.

My role in the project was to develop the campaign’s visual identity and create a cohesive graphic communication universe.

© Caroline Abel, 2023